Checkland Kindleysides

UGG Turns out, when an Australian surfer went to California to sell sheepskin boots, he was onto something. Fast-forward nearly four decades – and a global success story later – we worked with UGG on their biggest relaunch to date. As a brand for people who are relaxed, look good and feel great, our idea centred around the ‘UGG Life’ – modern Californian living that is tranquil, stylish and intertwined with nature. Positioning them as a 24/7 lifestyle brand, our creative strategy expresses an effortless vibe of ‘Off Duty / On Air’ – taking the brand to the next level; first in Disney Springs, Florida then in Ginza, and now all over the world.

Jigsaw The only thing our stores for Jigsaw have in common is that we start each one from scratch and tailor it to its community and surroundings. The result? We bring to life the independent spirit of Jigsaw. For Jigsaw’s King’s Cross store we wanted to play on the way that brands are utilising social media to showcase ‘behind the scenes’. By taking this offline into a physical environment – inspired by backstage theatre – we created a space that is host to press events, activations and product launches whilst presenting an opportunity to go behind the scenes and get closer to the brand.

Converse Our relationship with Converse spans many years and saw the creation of some truly defining campaigns for the brand that helped to establish their rebellious reputation. The briefs varied but our thinking did not – we were acutely focused on engaging consumers in a different way, creating iconic brand signatures that went viral. From activations and events through to retail and customisation, our work showcased the possibilities of the brand and product and expanded Converse’s audience on a Global level.

FACEGYM FACEGYM’s newest studio at Coal Drops Yard is a high-performance, experience-driven space that blends the glamour of beauty with the energy of sport. Tapping into trends around self-care, individualisation and sustainability; we designed a space that amplifies the brand’s expertise and innovation. The space heroes their iconic non-invasive treatments that tone and workout the 40 forgotten muscles in the face, whilst introducing a ‘Make It’ bar where visitors can blend custom Training Serum using Vegan cold pressed oils. The studio also debuts the ‘Freestyle Barre’, offering facial exercise classes to empower self-practice so that visitors can take the experience home with them.

Hermès petit h is Hermès’ in-house atelier, creating beautiful objects from the luxury ‘offcuts’ of Hermès’ products. To raise awareness of their brand in NYC we created the petit h Holiday Factory on Madison Avenue – an Instagrammable Christmas activation that incorporated one-of-a-kind experiences. Leveraging the power of social media, we opened this up to the world, taking a moment of rarity and making it into a globally accessible campaign.